Hire Top Construction Talent: Your guide to developing a successful Employee Value Proposition to attract and hire better candidates.
Hiring top construction talent is a serious business. Most contractors fully know that their company is only as good as their people, and some contractors will do just about anything to build a winning team. But candidates can choose to go where they think is best for them. That is why contractors can benefit from developing and building out an Employee Value Proposition.
What is an Employee Value Proposition?
An Employee Value Proposition (EVP) is your sales pitch to candidates.
In construction, EVP’s provide information about benefits, work policy, culture, and projects, and outline future opportunities and are presented at the offer stage.
However for best results, your EVP should define how you’re different from everyone else and be interwoven into every communication and touch point you hav with your “prospective talent pool”.
Here’s how to take your EVP from 0-100 and attract top talent and turn it into your greatest tool to land construction talent.
The 5 keys to an effective employee value propisition is:
Share how you’re making an impact.
If you’re only building an EVP based on company benefits, it’s easy for companies to compete with and outbid you.
Be Specific about your differences
Top candidates care about their future and ask, “What’s best for me?” They are looking for specific differences in opportunities, how companies operate, future projects, culture, work-life balance, meaning, appreciation, rewards, influence, and much more.
Find your “fit”
The best or worst recruiters you’ll ever have are your current team. Find out why your current employees like their jobs and want to be successful. Why did they choose you over someone else? Why have they been there for 15 years? On the flip side, examine why some people aren’t a fit. Be ready to answer who would be a good fit and who wouldn’t be a good fit.
Share your Vision.
Top performers want to be on a winning team and have quantifiable results. Where are you going this year? Where are you going in 20? Why is this position important? How is it tied into your objectives?
Answer Why you think this is the best opportunity for a top performer over any other.
Examine where top performers want to be, what you see is in their way, how you address it and are different, and explain how you maximize the benefits and reduce the cost/risk compared to others.
Don’t overlook the importance of your EVP.
To win the best talent, it’s important to have a system that will deliver predictable results.
If you want more information about building your custom EVP, email us at info@forge-recruit.com for our Employee Value Proposition worksheet and checklist.
