Are you looking to hire for your construction company? If getting the right candidate in the door quickly you may be wondering what the best platform is to use for your team.
With extensive experience using Indeed, Linkedin and Ziprecruiter, has similar and different benefits,limitations and cost that may determine which is best for you to achieve your goal.
Linkedin has grown to one of the largest social media platforms specifically designed for professionals to network and search for job opportunities. With over 1 billion users worldwide – Linkedin has one of the largest reaches of social media and job seekers. Because of Linkedin’ social media and networking emphasis professionals from all different backgrounds have joined the platform to connect and grow their professional opportunities. While not everyone on Linkedin is currently seeking a new job opportunity Linkedin has continued to offer services to hire including Job hosting and “recruiting” capabilities at a cost.
Linkedin Jobs:
For companies, Linkedin provides companies the ability to post job openings at an extra cost. Linkedin Jobs can be advertised to local candidates or candidates can search for job openings based on their title, location, company etc.
Recruiting capabilities:
Companies can also sign up for premium recruiting services that allow companies to search and message potential candidates directly with Linkedin Recruiter or Recruiter Lite seats. While it may require some training, a skilled recruiter can search for ideal candidates in a specific location based on their job title, skills, project experience, or companies and provides a set allotment of messages per month to engage potential candidates (either 150 or 25).
Cost:
Linkedin allows companies to post job to their established network for free, but with limitations on reach, companies can choose to advertise on a self serve cost basis or or pay for a job slot on a yearly basis that promises to increase reach.
Linkedin Jobs: Free, Self serve advertising or up to~$2000 for a rolling job slot that can be used to post roles as needed.
Linkedin Recruiter: ~$700_ paid monthly or $6500+ for yearly access.
Linkedin Lite: ~$260 on a monthly basis.
Summary: Linkedin provides an easy to use platform with one of the largest professional networks but this premium product can be one of the more expensive options for companies looking to hire. Linkedin may provide access to “top talent” that are currently employed who excel in their field but may be open to new roles. Based on the social media emphasis, some candidates may avoid LinkedIn as it’s seen to cater to tech-savvy and advanced professionals outside of the construction industry.
Indeed
Indeed is one of the largest Job board options available. Their main difference from Linkedin is their lack of social media focus and emphasis on companies and candidates through the hiring cycle. With almost 600 Million users, Indeed solely as a job board presents an opportunity for companies to connect with potential candidates who are “looking” for a new job opportunity.
Job Posting
Indeed allows companies to post jobs based on specific roles, locations and provides a company profile landing page for candidates to find out more information.
Recruiting capabilities:
In addition to job posting, Indeed provides employers the ability to search and message candidates based on locations and candidate activity. Similar to LinkedIn, a skilled recruiter can use Boolean searches to search for specific job titles, experience, or skills by utilizing a “boolean” search string that allows a recruiter to use keywords to search entire resumes to narrow or broaden their search and send invitation messages to candidates.
To gain contact information to directly contact a candidate about a job – candidates must respond to the initial message as “interested” before a company has access to their phone number or email.
Cost:
Posting jobs on indeed is free or companies can choose to advertise positions to be placed in the front of the line to candidates who may be searching for jobs over non advertised positions.
Indeed provides additional options for directly messaging candidates with their Standard and Professional recruiting options that give employers 25 or 100 monthly messages to reach out to candidates. More contacts can be purchased.
Job Posting: free but can vary depending on advertising.
Indeed Standard costs ~$100 a month
Indeed Professional costs ~$400 a month
Summary:
Indeed is the largest “job boards” available to employers today and it’s focus on job posting and working with active job seekers may provide companies the opportunity to connect with candidates faster however, because indeed is only a job board – candidates quality may be an important question to dig in deeper.. With it’s emphasis on providing job posting and recruiting capabilities to employers it has a large candidate pool that may help active job seekers for employers.
ZipRecruiter:
ZipRecruiter is also a promising job board. Similar to Indeed and dissimilar to Linkedin, Ziprecruiter has no social media focus and emphasizes job posting for employers. Ziprecruiter has one of the smaller “networks” compared to Linkedin or Indeed, with only 156M users however, Ziprecruiter model of job posting promises to push jobs outside of their network to additional “job boards” for candidates to find a posted job. ZipRecruiter also promises to connect employers directly with candidates who match titles, skills and experience based on AI. Companies can invite candidates to apply for their jobs.
Job Posting:
ZipRecruiter jobs offer is unique in that it promotes their ability to send your job post to hundreds of additional job boards to connect to candidates who may be looking for your role.
Recruiting capabilities:
Like Indeed, recruiters can target candidates using keywords that on acandidate’ss resume, including company, projects, skills or certifications.
Cost:
ZipRecruiter Job posting: $16 a day
ZipRecruiter standard option at $299
ZipRecruiter premium $399
Summary:
ZipRecruiter, as a more affordable option to Linkedin or Indeed, has some promising features, but its network size is apparent, and it may not provide enough options for candidates in the local market for specific roles. Similar to Indeed, candidates on ZipRecruiter are active job seekers, and quality can vary.
To be most successful in moving through the hiring cycle, job posting or active recruiting services offered by these platforms may help your company quickly connect with potential candidates. For the most success, we encourage our partners to have a well-developed clarity about the role they are hiring for, objective interview questions, interview plan and assessment process and be ready with complete offer letters and onboarding protocols.